I am not a huge fan of non-fiction, but this book reads easily. The authors head up their own advertising agency--The Kaplan Thaler Group--and so use their own experiences with their business and their clients to add detail and examples to this short book. The language is to the point and easy to follow.
The authors point out the ways and reasons to be nice in the business world, and back up their advice with tried and true examples from their own lives. Each chapter also comes with exercises to try to become a "nicer" person, and to practice being nice at home, work, and to strangers on the street. Each chapter is well organized into shorter sections, making it easy to read and find places to stop and absorb. A powerful book for something so small and simple to read.